Interpolis, a well known Dutch insurance brand, wanted to reposition itself towards a younger audience while maintaining their most important brand asset ‘glashelder’. With this complete overhaul we created a new strategy, a new target audience and a complete new brand campaign with 16 films to kick off the first year.
In each of the 16 films (tv, social and online) we focus on a simple everyday moment (or a little more life changing…) and look at it with a ‘glasheldere’ (eng: christal clear) view. Showing that we understand all situations in life and we have a solution or product for each and every one of them.
Agency: OLIVER
What I did here: strategy, concept, copy, art direction and pre-production
In 2018 the shortage of good graduate technicians increased by 20.000 people. Mainly due to technical schools who couldn’t keep up with innovations in the professional field. So to close that growing knowledge gap Volkswagen Bedrijfswagens introduced
Klassewerk: Interactive lessons, by the best craftsmen in the field, streamed live to hundreds of technical students on Instagram.
And we didn’t do one lesson. We merged it with their curriculum so we could truly make a difference for the next generation craftsmen and women.
Agency: DentsuCreative
What I did here: strategy, concept, copy and production
Scenario analysts, like the ones at ABN AMRO, have made predictions with huge consequences for businesses. But small business leaders hardly take any action. As a bank, how do you change a target group that has no time for thick reports?
We turned future scenario’s into a film scenario.
A campaign in which we give a sneak peak into the dilemmas entrepreneurs face today and use themes and reports from ABN AMRO to write the storytelling and personality of each character.
So, grab yourself a drink, pop that popcorn and take a seat for the case and hero film of the campaign.
Agency: N=5
What I did here: strategy, concept, copy, art direction and production
Kids barely read. Especially during the summer holidays. To tackle this problem, educational publisher Blink launched ‘Zomerlezen’. A digital platform that customizes stories set in school, by bringing abandoned playgrounds, classrooms and hallways back to life with spooky characters and exiting adventures written by Dutch child book authors.
A new chapter of the story unlocked every week. Giving kids something to look forward to. In the first 24 hours Zomerlezen was requested a thousand times. So at the end of the campaign, over 200,000 kids ended up reading our stories.
Agency: N=5
What I did here: strategy, concept and copy.
The way we fight for our freedom, stability and democratic values can take many forms. Although weapons are often the first thing that comes to mind, it is ultimately people and their tools that engage in the real fight. So what is a weapon?
This campaign invites us to view working at the Ministry of Defense from a different perspective, by shifting the awareness of a weapon from an object of violence to an everyday object or quality.
Agency: SteamTalmark
What I did here: concept, copy and pre-production
