Stijl Studio is a personal, one-of-a-kind workstation for Karwei's customers to explore their range of products in a 3D representation of the living space they are renovating. With this innovative use of touchscreen we aimed to enrich the customer shopping experience and make better use of their in-store touch screens.

Agency: Studio Kraftwerk

How far would you drive for the finest whiskey? Or the best macaroons? In a Nissan Micra maybe not so far. But in a Porsche Macan it’s a whole different story.

That’s why we created Marché Macan. A webshop where you can pick up the finest products from The Netherlands and Europe. Because why have something delivered? When you can pick it up yourself in a Porsche Macan.

Agency: DentsuCreative
What I did here: copy

Weleda wanted to position itself as a 100% natural cosmetic brand. And with good reason. Because all their ingredients are 100% natural and grow right in their own garden. But who are the ones making sure it stays 100% natural? Is it the brand manager? Perhaps the conciërge? Rik from finance? We think a bit smaller.

Meet The Tiny Five. Our smallest but most important employees. Who work 24/7 right under our nose in the gardens of Weleda. Where these little employees help nature to flourish in its best possible way. Creating 100% natural ingredients. Used in Weleda’s 100% natural products.

Agency: Wavemaker

Meet Jacques. The best bartender and Orangina shaker in town. Or maybe even the universe. Some say he learned the art of shaking as a toddler at Circque Du Soleil. Others believe he got stuck in a washing machine for 2 weeks. All we know is that he climbed the Mount Everest. Twice. And uses Orangina bottles to brush his teeth…

We made 12 short international social videos. Each with its own little theme where we showed the whole world there’s no right way to shake an Orangina bottle.

Agency: DentsuCreative

During the Christmas holidays, IKEA wanted to engage its fans more with their new gift shop. So we turned the most iconic gifts into - you guessed it - GIFS! So instead of real ones, people could send these little digital presents to each other through social media. Which is a 100x better than those socks you were not waiting for. Right? And at the time of writing more 900 million have been viewed. That’s a lot of gifts. Check them out for yourself: IKEA #GIFSHOP

Agency: Wavemaker

Eyes work hard for us, but most of us forget to give them the attention they deserve. Together with Pearle, one of the largest opticians in the Netherlands, we did a repositioning, rebranding and we launched our "For Happy Eyes" campaign to bring attention back to eyes and do exactly what the title claims - make our eyes happy.

Role: during the pitch I was part of the core creative team who developed the repositioning and rebranding of Pearle. Which resulted in this “For Happy Eyes” campaign film.

Agency: DentsuCreative

People add chocolate to anything. Waffels, strawberries… But did people ever add chocolate to their WhatsApp group? No. Well, maybe not until we asked them to. 

Results: + 4 million reach | 10.000 submissions | 8.500 messages | 2.805 seconds of video content

Agency: Wavemaker

Study books are very useful for studying and… for cutting a hangover sandwich, or to use it as a side table, beer opener, pillow or ping-pong racket. That’s why you don’t buy them new. But second hand! At bol.com.

To spread this message we created a ‘leaked’ video of a secret fraternity haze and showed The Netherlands you can use second hand study books for – let’s say – multiple functional reasons.

We used this content ons our social channels to spread the message further.

Results: +3.5 million views | 26.000 likes | 21,000 comments | + 8400% online buzz

Agency: Wavemaker

A fun social activation in which we proved how modular IKEA’s furniture really is by showing that no shape OR size is impossible. Just use your imagination. So you want a 22-seat hot dog sofa? No problem. A 34-seat flower couch? Done. A 153-seat large penis? Off course, fans made that too! Results: 7x more daily users on ikea.nl, thousands of sofa’s created and a total of +2.3 million people reached.

Agency: Wavemaker